Summary/Objective
The Product Manager is responsible for owning the end-to-end product strategy and New Product Development (NPD) pipeline across High Bar Brands. This role leads the full product lifecycle, from ideation through launch and post-launch performance, while driving portfolio optimization to improve profitability and EBITDA.
This position serves as the central leader across engineering, operations, sourcing, sales, and marketing to ensure alignment, accountability, and execution of product initiatives.
Essential Functions / Responsibilities:
New Product Development
- Own and lead the NPD pipeline from concept through commercialization and post-launch evaluation
- Implement and manage a structured stage-gate development process
- Drive cross-functional accountability to meet timelines, cost targets, and launch objectives
- Partner with leadership to prioritize product initiatives aligned with company strategy
Product Lifecycle Management
- Manage the full lifecycle of products, including new products, line extensions, and legacy SKUs
- Evaluate product performance and identify opportunities for growth, optimization, or discontinuation
- Lead SKU rationalization efforts to improve portfolio efficiency
- Analyze portfolio decisions based on revenue, margin, and EBITDA impact
Pricing & Competitive Strategy
- Develop and manage pricing strategies aligned with market positioning and profitability goals
- Monitor competitive landscape and adjust product positioning accordingly
- Partner with sales and finance to optimize pricing across OEM and aftermarket channels
Cross-Functional Leadership
- Serve as the primary leader coordinating efforts across engineering, operations, sourcing, sales, and marketing
- Drive alignment and execution across departments without direct authority
- Ensure all stakeholders are working toward shared product goals and timelines
Launch & Performance Accountability
- Own go-to-market readiness and product launch execution in collaboration with marketing and sales
- Define success metrics and track post-launch performance
- Adjust strategies based on performance data and customer feedback
Required Skills and Abilities
- Strong understanding of stage-gate product development processes
- Demonstrated ability to influence cross-functional teams and drive execution
- Strong financial acumen, including pricing, margin analysis, and portfolio optimization
- Strategic thinker with the ability to translate insights into actionable plans
- Excellent communication, leadership, and organizational skills
Preferred Education and Experience
- Bachelor’s degree in business, Marketing, Engineering, or related field
- 7+ years of product management experience, preferably in manufacturing or industrial environments
- Proven experience managing end-to-end product development pipelines
Physical Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
- Primarily office-based with extended periods of computer use
- Ability to sit for an extended period
- May require minimal lifting (up to 20 lbs.)
Disclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exclusive list of all responsibilities, duties, and skills required of personnel. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.
ADA: Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.
AAP/EEO Statement
As an equal employment opportunity company, we value the diversity of individuals, ideas, perspectives, insights, and values, and what they bring to the workplace. Applications are welcome from all qualified candidates. We maintain a drug-free workplace and perform pre-employment substance abuse testing and background checks.