Senior Product Manager, Growth – Dynamic Landing Pages
FanaticsAt Fanatics Commerce, we’re more than just a leader in licensed sports merchandise – we’re a team united by a relentless passion for our fans and a commitment to innovation. We live by our BOLD Leadership principles: We Build Championship Teams, we’re Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.
Role Overview
We’re looking for a growth-minded Senior Product Manager to lead Dynamic Landing Pages and Digital Marketing strategy. This role will own the post-click journey for key acquisition channels—across Paid Search, PLA, SEO, and emerging AI-native surfaces—ensuring that every visitor lands on the most relevant, personalized, and high-converting experience.
You will work closely with Marketing, Engineering, and Personalization teams to define routing logic, design content modules, and optimize journeys based on channel-specific signals. This role is ideal for someone who thrives on measurable impact—driving increases in ROAS, LTV, and revenue per session through smarter landing strategy and AI-enhanced optimization.
How You Will Make an Impact:
Growth Strategy & Channel Ownership
- Own the product vision and roadmap for channel-specific landing experiences across:
- Paid channels: SEM, PLA, Paid Social
- Organic: SEO, influencer-driven
AI-native experiences
- Search Generative Experience (SGE), chat-based shopping, LLM-powered discovery surfaces.
- Partner with Marketing to align pre-click strategy (ad creative, copy, audience targeting) with post-click journeys (landing modules, CTAs, merchandising).
Landing Page Intelligence & Routing
- Design dynamic landing page systems that adapt in real-time based on:
- Entry channel & campaign
- Keyword/search intent
- Geolocation and user segment
- Referring content (ads, influencers, AI bots, etc.)
- Define routing and fallback logic to ensure every user lands in the right context—even when traffic is long-tail or unstructured (e.g., from AI bots).
AI & Personalization Integration
- Collaborate with Personalization and Data Science teams to:
- Inject real-time recommendations, offers, and loyalty hooks
- Build dynamic templates driven by user affinity, behavior, and context
- Experiment with AI-generated variants for content, images, or layout
Experimentation & Insights
- Define and run growth experiments to improve bounce rate, CTR, and revenue per session across traffic cohorts.
- Leverage A/B testing and analytics to:
- Compare performance by traffic source
- Uncover drop-offs and friction in early-funnel user journeys
- Validate effectiveness of dynamic elements vs static ones
Cross-Functional Execution
- Partner with Engineering and CMS teams to ship scalable landing frameworks.
- Collaborate with SEO and Content teams to preserve indexability and relevance of dynamic pages.
- Ensure AI-driven traffic (SGE, Bing Copilot, ChatGPT plugins) is measured, understood, and optimized.
What You Bring to the Team:
- 6+ years in Product Management with 3+ years in growth or digital marketing-related roles
- Experience owning landing page strategy, performance marketing, or full-funnel optimization
- Deep familiarity with SEO, SEM, PLA, Paid Social, and how each channel affects user intent
- Strong understanding of analytics, experimentation, and metrics like ROAS, CAC, LTV, and bounce rate
- Proficiency in tools like GA4, Amplitude, Adobe Analytics, Optimizely, or similar
- Awareness of emerging AI channels (SGE, voice/assistant-based search, chat shopping) and interest in defining user experiences for them
- Demonstrated ability to influence both Marketing and Product stakeholders
- Strong technical intuition and ability to collaborate with engineers, especially in routing logic and dynamic templating
Bonus Points:
- Familiarity with LLM-driven shopping assistants, AI-driven content systems, or recommendation engines
- Prior experience with personalization platforms, CMS systems, or routing APIs
- Background in eCommerce, marketplaces, or high-scale performance environments
At Fanatics, we value transparency and honesty. If you don’t meet every single requirement, that’s okay – we still want to hear from you! We believe in the power of diverse experiences and talents. If you’re excited about the role and confident that you can contribute, don’t hesitate to apply. We’re genuinely interested in how your unique skills and perspective can help us build something amazing together.
The salary for this position is between $160,000 and $200,000 per year, in compliance with California's salary transparency requirements. This range reflects the expected compensation based on qualifications, experience, and location.
Where You’ll Work and What’s required:
- Hybrid work environment with flexibility between 3 days in office and 2 days remote work.
- Fast-paced team environment with exposure to multiple aspects of the Fanatics Commerce business.
What’s in it for You:
- Culture: Join a team where you're surrounded by top-tier talent, driven by a shared passion to relentlessly enhance the fan experience. With a focus on collaboration, support, and continuous development, you’ll be empowered to help shape a our culture that celebrates both individual and team successes.
- Benefits: We provide a wide range of health, financial, legal, and development assistance, including wellness programs with fitness and weight management partners, paid maternity paternity leave, and infertility treatment. Additionally, we offer flexible time off to help you recharge. At Fanatics, we’re dedicated to supporting you in all aspects of work and life.
- You’ll shape the most critical fan journeys—from first click to first cart. If you thrive in a performance-first environment, love marrying data, content, and AI, and want to push what’s possible in growth product—this is the opportunity for you.