Marketing Product Manager II

Job Description:

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

Being a Great Place to Work is core to how we drive Responsible Growth. This includes our commitment to being an inclusive workplace, attracting and developing exceptional talent, supporting our teammates’ physical, emotional, and financial wellness, recognizing and rewarding performance, and how we make an impact in the communities we serve.

Bank of America is committed to an in-office culture with specific requirements for office-based attendance and which allows for an appropriate level of flexibility for our teammates and businesses based on role-specific considerations.

At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!
 

Job Description:
The job is responsible for supporting the MTM Social Media Program, corporate messaging on enterprise handles, and Employee Social Program. Key responsibilities include strategy and execution of executive presence on social media, content creation approval and posting on Bank of America social handles and the Employee Social Program (Dynamic Signal). Job expectations include partnering across Global Corporate Communications, external media, marketing, compliance, legal and RP to manage executive and brand reputation, managing multiple agency relationship, record and maintain records of all social content/assets.

Directs, develops and manages highly complex product/pricing/delivery/research/channel strategies for a category of products or service level. Responsible for full product marketing cycle for specified product categories. May be responsible for hiring, managing, training and developing associates.

Responsibilities:

• Develop and strengthen relationships with communication executives and MTM to ensure business goals, personal voice and priorities are met
• Review and edit social media messaging for distribution on MTM personal social handles, BofA branded handles, and the Employee Social Program (Dynamic Signal)
• Responsible for the risk and reputational management components through strong process controls
• Participate and lead the expansion of Employee Social Program enabling our employee base on social media in a compliant way and increasing brand sentiment
• Partner with agency and communication partners to grow executive presence in the program and build meaningful connections with the people/organizations that matter most to the executive’s business and company overall
• Identify and track key KPIs (engagements, impressions, etc.) and deliver reporting to help track social media performance for each executive, corporate messaging, and Employee Social Program
• Serve as social media expert, routinely providing training to our executives and employee base (1-on-1 sessions as well as large groups of 300-400) on social media best practices, compliance guidelines, and how social media can make an impact for trainees and the company  

Required Qualifications

• 7+ years of experience in communications, social media or the financial services industry
• Strong copywriting skills with the flexibility to speak from a brand or an individual’s perspective with an emphasis on authenticity 
• Aptitude to communicate effectively with all levels of employees and senior executives and is comfortable presenting to both small and large groups
• Flexibility to balance both planned and unplanned events to support in social media 
• Ability to own and execute a project end-to-end
• Collaborative with strong interpersonal and relationship-building skills
• Detail oriented; research skills and client-focused, always put our client's first mindset; knowledge of key social media channels and platforms (LinkedIn, IG, X, etc.)

Desired Qualifications:

• Creative and resourceful with a continuous improvement mindset
• Wealth business expertise
• Strong risk management experience, including defining and adhering to process and business controls, understanding when to engage key SME partners such as Compliance or Legal   
• Strong understanding of social media space including influencers, trends, and platform enhancements

Skills:

• Collaboration
• Critical Thinking
• Strategic Thinking
• Attention to Detail
• Executive Presence
• Prioritization
• Written Communications
• Process Management
• Record Keeping
• Strategy Planning and Development

Shift:

Hours Per Week: