Director of Product Staff, Instagram Business Ranking & Delivery

Own strategy and results for core ads ranking and delivery.

Set the direction and investment priorities that improve ad relevance, advertiser performance, and sustainable revenue growth across Instagram.

Advance the ads system end to end.

Partner with Engineering to evolve ranking models, signals, and the multi-stage delivery funnel, balancing business value with latency, reliability, and capacity efficiency.

Lead responsible monetization.

Own the product agenda for IGB privacy, brand safety, and integrity, working with specialist partners to build effective safeguards and trustworthy experiences for people and businesses.

Make consequential tradeoffs.

Establish clear goals and make decisions across near-term revenue, long-term advertiser value, user experience, and ecosystem health.

Use experimentation and analysis to distinguish durable gains from short-term wins.

Drive alignment across organizations.

Shape shared priorities with Instagram and Meta’s ads teams, resolve dependencies, and communicate clear recommendations to executive leadership.

Build an exceptional product organization.

Hire and develop strong leaders and individual contributors, set clear accountability, and hold a high bar for product judgment and execution.

Lead as a builder.

Establish a hands-on Product Staff culture that uses AI tools to analyze data, prototype ideas, and automate routine coordination—while preserving rigor and partnering deeply with functional experts.

12+ years of experience in Product Management and/or Product Design

10+ years of experience working collaboratively with engineering, design and user research teams

8+ years of experience hiring, managing, and developing both individual contributors and senior leaders

Critical thinking/analytical leadership experience

Demonstrated proficiency using AI-enabled tools to build product artifacts at scale

Experience developing and championing AI-native strategies across organizations

Experience presenting to senior executive audiences

BA/BS in Computer Science or related field